The video that i am analysing is The Script's, Before The Worst. Directed by Paul Minor the video sees the boys performing in an empty arena seeming to be getting ready for a gig that they are just about to preform. The genre that I would put this group into would be alternative rock/pop, I would say this down to the setting of the video and other videos that they have done in a more suburb area.They also wear rockie kind of clothes including skinny jeans and t-shirts and leather jackets.
Relationships between the lyrics and the visuals seem to have no direct meaning, from what i have seen i can grasp that the concept is about everything being before. For example is shows him walking down the road before anyone else is there, and also it shows them practicing before there performance. Everything that they are showing seems to be 'before' what you would expect to see. Examples of this include having a sound check before a show what you would expect to see them doing, also walking down the road before the show and also before all the fans that will be coming to see the show.
Relationships between the music and the visuals are very clear, the music goes along to the beat, as the band move to the beat whilst playing their instruments, this is shown in a particularly good way at 0.40mins through to 0.54. A change of music rhythm at 2.23, bring the song down a lot slower and also brings a change to the lighting making the background much more darker almost in black, with the band being put into the bright lights. Also at 2.50 the song goes into an instrumental where the visuals turn to flash back images, my interpretation of this is that they are flashbacks of him walking along Grafton Street which is mentioned in the song (although i have never been there) when he was happy with the female he is talking about in the song.
There are alot of close ups of the lead singer, this suggests to me that they are trying to use the looks of the singer to help draw in their target audience, Also the size of the auditorium that they are using to shoot the video, shows that they are a successful band and that they will fill it, its not like they are playing in a small town pub. The way that the group interact with one another, also shows that they are not some kind of manufactured band, that they seem to have know eachother for a considerable amount of time and that they feel comforable around one another, they seem very down to earth.
This style of video that they do is shown in all throughout all of their videos, including The Man Who Can't Be Moved and also Nothing. All of the videos are seen to be in a very suburb area, seeming not to be too over complicated. In all of the videos they seem to be wearing the same sort of clothes, again suggesting the type of genre that they are from, leather jackets and dark jeans. The majority of their videos also seem to be about lost love, or breaking up with someone, again i think this helps to bring in their target audience of young females.
Throughout the video, i have a sense of that they are using the lead singer singer as sexual display. They have a lot of close ups of him compared to any of the other members of the band, and also he does all the main singing about breaking up and now being single, making the audience feel that they have a chance with him when obviously they dont. For me costume has nothing to do with making the video more sexual as they are all in normal clothes with nothing to provocative. I do feel that camera angles play a role, as the majority of them are close ups of him (Danny O'Donaghue) or also mid shots, showing from his waiste upwards.
There are some inter-textual references in the scripts videos, in The Man Who Cant Be Moved, there are news reporters interviewing him about why he has been sat there for so long waiting for this girl. In the same video also it shows him live on television with news crews reporting on him, so this shows a screen on a screen. Those are both different kinds of media. In the video Before The Worst, they are about to perform at show having their soundcheck, this again is a inter-textual reference for the video.
The video that i have been analysing, Before The Worst, in my perspective is majoritly performance based with the concept of the 'before' running through out as the perfomance is 'before' there show that you would of expected to have seen. In all of The Scripts they all have a small perfomance section so i believe they want to continue this in all of their videos. I believe that the video is about 70% performance based and 30% concept based on what i have seen, although the concept does run all the way through, for me there is not enough images and signs to make it overly noticeable to just anyone, you would need to watch it more than once to understand what they are trying to acheive.
In conclusion, the most important things that i have gained from watching this video is that you need to have an interesting first 30 seconds to keep the audience wanting to watch more of the video and also to watch is again and again. For me they could have gotten into the perfomance alot quicker, but i do feel that as the video is more simplistic than some of their others, it allows you to listen to the lyrics more understandably. I also like the idea of them being able to show in their video how comfotable that they are round eachother, this gives a really friendly atmosphere to the video and proves to us that they don't just look like some manufactured band, it all seems very comfortable which i would want to come across in my own video
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